Hover Camera

A user-centered UAV control app start up motivating people explore the world than sitting still.  
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It’s an app not only for UAV control, but also a platform provides social media communication and video & photo edting and sharing.  

Project Overview

This project includes the new remote control app with social networking platform and official website for oversea UAV sales.

The app is the remote control software for Hover drones.  It can control the pairing, take-off and landing, aircraft status monitoring, video&photo edting and sharing, etc.  After shooting videos, users  can share them to the community and social platform.  The 1.0 version of this app mainly designed around basic tool attributes, this upadte design would improve the UI&UX and strenghthens social attributes.  

The website is the product homepage and mall of the oversea product selling.  
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Company Background

Zero Zero specializes in embedded AI technology to create intelligent devices characterized by machine vision and high precision control systems.
Zero Zero launched its second product, Hover 2, in November 2018 on Kickstarter. Based on the design of Hover Camera Passport, Hover 2 added numerous innovative features such as Optical Radar for 360 degree obstacle avoidance, the Palm Pilot remote controller, and intelligent flight modes like AutoFrame. Hover 2 completed its crowdfunding goal in one hour, and ultimately raised over one million dollars.

The Problem

Users always only use Hover Camera app to control drones.  However, most of them dropped soon and barely using app to share video and contact with friends.  
They gained no joy and social networking with App.Soon, they abandoned App except they need control drones.Neither the users could benefit nor the App could profit.

Product Design Goals

User-centered experience design which motivates the user to keep using this app for more than drone control

1

Create high user-stickness for various cases/scenarios

2

Provide high social value & functional ability

3

User Research
Survey & Interview

Excited and often share photos on platform. Believe the app can drive user to shooting and sharing
Get board because lackof social attributes and sense of self-satification for sharing pictures amongg friends.
Lost interest.  Preferred to use other social media to share experiences. 
Only use app for UAV control.

Competitive Analysis

We recruited 20 paticipants to use 4 related application, observing the user flows and collecting their feedback.
User-centered experience design which motivates the user to keep using this app for more than drone control

1

Create high user-stickness for various cases/scenarios

2

Provide high social value & functional ability

3

Takeaways

If there is an app among your friends, how many friends do you want to see in this community?
What do you feel that current version are lack of?
What kind of app do you spend more time on?
What drives you keep devoting to this app?
80% of users stated that they stop really using this app except UAV control after second time. 
35% of users still use app only for their photos downloading, while 65% of them hoped to post them to differenr platfroms easily 
50% of users use apps that can dulfil their demand for accomplishment(sharing data, photos amongg friends, etc.)

Insights of users’ habits

When will they use this app
The kind of App they keep using
What makes them care about their app status
User-centered experience design which motivates the user to keep using this app for more than drone control

1

Social networkPhoto serviceVideo serviceSearch engine

2

3

Photos for markSharing among friendsExpect comment and likes from networkFun & saification

Define the key mission

Design Process

Previous 1.0 Prototype

Low-fidelity Design 

Based on the research insights and the feedback, I narrow all the ideas down to lo-fi desin concepts, preparing for the lo-fi prototype.  In these designs I insert a lot social elements and remain other old UI to see if there would be a conflict.  
Origginal version launched with product only provide simple function with UAV control, no social attribute. 

Low-fidelity Prototype+
Tests & Insights 

Digital prototype is based on lo-fi design, it’s ready to test in order to redirect our design direction.  
I recruited severeal potiential users to test lo-fi prototyep and get some first-hand feedback.  
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I let them go throuh features, view storyboards and let them view all basic control funcrtion screens.  Afterwards, I collected their feedback, suggestions.  However, it leads to some deeper insights.  
Insight 1
They like the add-on of social elements, but there is some theme conflict with old UI
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Insight2
All white color seems nice but it boring for long term use, we should provide diffferent color UI
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Insight3
Components and icons need  an update in order to keep the app in the same style

Refinement Design

Based on the feedback from the low-fideility prototype, I summarized my main mission for the refinement design iterations
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More visually appealing (cutter settings) designs, motivating users , more social effects, portable & more fun

Branding & New Icons

The selections were inspired by testers from lo-fi prototype test.  It means energetic, casual and exploration.  
New icons also represent the meaning of being more energetic and social.  Strong social elements arer added to the design system.  The product line would move toward the same direction.   

High-fidelity Prototype+
Final Deliverable 

The new generation of Hover Camera App provides new experience from the moment you open the App to drone controls, photo and video shooting, prducing and editting.  However, it provides its own social platform now, users can share anything they like on this platform with others.  This time we have the easiest way to share you unique experience to other Apps.  
Home
Home-copy
view
mainpage
social mainpage
Photo
share
edit
management
account

UX Flow of sharing process

The selections were inspired by testers from lo-fi prototype test.  It means energetic, casual and exploration.  

Website Design

At the same time, I also uploaded the website design to launch new drone with new App.  

Advertising

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